Chico’s Models

Chico’s, a women’s clothing retailer, features models of various ages, sizes, and ethnicities in their advertising and on their website. Chico’s uses models of diverse ages, sizes and ethnicities to represent their target customer base and the versatility of their women’s clothing collections. The brand aims to be inclusive and appeal to women of all ages who want stylish, comfortable clothing. 

Some key points about Chico’s models:

• Chico’s welcomes models of all types, builds and ages, including print models, lifestyle models, fashion models and runway models.
  
• The company’s spokesperson is Magali Amadei, a former French fashion model who is now 39 years old. She has appeared in Chico’s television and print campaigns, conveying the message that Chico’s is for women who want to have fun and is not just for older women.
  
• Chico’s offers clothing in a wide range of sizes, from 0 to 20, catering to women of different shapes and sizes.
  
• The company has expanded its sizing in recent years to include petites and smaller sizes like 0 and 00, recognizing that Chico’s customer base is not limited to older women.
  
• While Chico’s was once perceived as catering only to a certain age group, the brand now features models of various ages in their marketing to showcase their diverse offerings for women of all ages and lifestyles.

Types of Models Chico’s Work with

Chico’s works with a diverse range of models to represent their brand, focusing particularly on inclusivity and age diversity. Chico’s strategy in modeling focuses on representing women who are not only stylish but also resonate with the brand’s ethos of empowerment and inclusivity. 

The key types of models they engage:

• Age Diversity

  Approximately 95% of Chico’s models are over the age of 40. The brand emphasizes showcasing women who embody the spirit and style of their target demographic, which includes powerful and inspiring women in this age group.
  

• Various Model Types

  Chico’s collaborates with different types of models, including print models, lifestyle models, fashion models, and runway models. This variety allows them to represent their clothing in multiple contexts and styles.
  

• Inclusive Representation

  The brand aims to reflect a broad spectrum of women in their marketing campaigns, ensuring that models represent various backgrounds, sizes, and ethnicities. This commitment to diversity helps customers envision themselves in the brand’s offerings.

The Typical Measurements for Chico’s Models

Chico’s utilizes a unique sizing system that differs from traditional women’s clothing sizes. Chico’s sizes run from 000 to 4.5, correlating with conventional sizes from 0 to 22, allowing for a broad representation of body types. Their sizing is designed to provide a consistent fit across their collections, emphasizing comfort and style for women of all shapes and sizes. Here are the typical measurements for models associated with Chico’s:

• Height: Models generally range from about 5’3″ to 6’0″ (160 cm to 182 cm).

• Bust, Waist, and Hips: The measurements can vary widely, but common sizes include:
  • Bust: 32″ to 36″
  • Waist: 25″ to 32″
  • Hips: 31″ to 40″